Market Force study finds grocery and wholesale retailers are America’s favorite gas stations - Costco ranks no. 1Audio version
The study showed warehouse retailers and grocers are closing in on traditional gas stations in a bid for consumers’ wallet share. While 56% indicated they visit national gas station brands to fill up, approximately one-third (32%) frequent mass retailers and grocery stores.
In industries like petro-convenience, location and availability have a large influence on purchasing. But, Market Force also wanted to understand underlying consumer preferences, so consumers were also asked to name their favorite petro-convenience retailer—the one they like the most out of all they patronize. Three brands were clear favorites: Shell, Costco and Kroger. Because some retailers have thousands of locations and others have a fraction of that, Market Force indexed the results by location count in order to even the playing field. When the results were indexed, Costco emerged as the No. 1 choice with an index score of 371. It was followed by Kroger at 322, and Sam’s Club at 284.