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Poland’s PKN Orlen expands sales, margins, convenience stores in 2014

Poland’s PKN Orlen said in late January that it posted a 5% year-on-year increase in sales volumes in 2014, a year in which it also achieved better profit margins as well as expanded its chain of convenience stores while for the future it plans to focus on new stations to be located alongside highways, or motorways.



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“This result was supported by a year-on-year improvement in fuel margins in all markets except Lithuania, and a year-on-year improvement in non-fuel margins in all markets," PKN Orlen reported.

“In the last quarter of 2014 PKN Orlen was consistently expanding its non-fuel sales network, adding 50 new outlets" to its Stop Cafe Bistro chain in Poland. There were 1,250 locations at the end of 2014, up by 203 from the previous year, the company said.

In the retail segment the company plans to invest in the development of the service station chain  by focusing on the construction of new service areas on expressways.

”Given customers' increased interest in premium service stations, the rebranding of some of the Bliska stations to Orlen will be continued,” the company added.

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