PetroClear® Releases Updated Logo & Marketing Materials

FRAM Filtration is pleased to announce that its PetroClear^® brand of fuel-dispensing filters is rolling out a new marketing campaign that includes a progressive new logo, updated website, packaging and sales tools. These new marketing materials – which reflect the rebranding to PetroClear by FRAM Filtration – have been developed to empower professional contractors, installers, technicians and distributors and help them gain valuable product knowledge about PetroClear and its full line of fuel-dispensing filters.

“We are very excited to be releasing PetroClear’s newly branded and revitalized marketing materials,” said John Foley, Business Director of Industrial Filtration and Director of International Business Development for FRAM Filtration. “These new materials have been created to better support and aid our customers while providing our distributor network throughout the petroleum industry with the resources they need to become PetroClear experts.”

The new PetroClear marketing campaign will begin immediately, and includes a new PetroClear by FRAM Filtration logo that will appear on all marketing support materials and packaging moving forward. In addition, PetroClear has also updated its website to reflect this logo change. Found at www.petroclear.com, the updated site features a new, modern look while providing the same comprehensive product and market information that PetroClear customers have come to rely on.

In addition, PetroClear is also releasing a new Filtration Handbook that offers a wealth of valuable information about PetroClear filtration products. As companion pieces to its new Filtration Handbook, PetroClear Market Flyers are now available that provide abbreviated information about the features of PetroClear filters including applications, dimensions and micron ratings. The PetroClear Filtration Handbook and Market Flyers are available for download under the “Technical Information” section on the PetroClear website.

For more information on PetroClear^® fuel-dispenser filters, please visit www.petroclear.com.