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Green Consumer Attitudes - Automotive in Germany

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Posted / Last update: 16-02-2011

This study presents and analyzes the responses of 505 consumers in Germany that relate to the automotive industry, and allows the automotive industry to assess the real levels of consumer concern regarding environmental issues, therefore providing a base for advancing product development and marketing strategies.

Price $2900
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Features and benefits

  • An examination of how environmentally conscious German consumers are, and how this translates into green behaviours.
  • Detailed analysis of consumer perception about hybrd/electric vehicles compared to conventional cars.
  • The key drivers and barriers to hybrid/electric vehicle uptake amongst German consumers.

Your key questions answered

  • Obtain detailed demographic data of consumers who would consider buying a hybrid/electric vehicle.
  • Obtain detailed demographic data of consumers who would pay a premium of over 5% for hybrid/electric vehicles.
  • Establish market penetration rates for hybrid/electric vehicles by 2011 and 2013.

Green Consumer Attitudes - Automotive in Germany    * OVERVIEW          o Catalyst          o Key findings    * GREEN AUTOMOTIVE INDUSTRY TRENDS IN GERMANY          o Types of HEV available                + Parallel hybrids                + Series-parallel hybrid                + Series hybrid                + Plug-in hybrid                + Fuel cell hybrid                + Manufacturers of mass market HEVs          o Other fuel efficient technologies                + Common rail diesel                + Dual fuel/flexible fuel                + Bi-fuel                + Manufacturers of fuel efficient conventional vehicles    * GREEN CONSUMER ATTITUDES          o Climate change                + Initiatives to curb environmentally damaging activities are being hampered by the current economic climate           o The availability of fossil fuels                + Germans have embraced alternative fuels           o Demographics of consumers who would consider buying an AFV                + Automotive and utilities companies need to attract those consumers who are most interested in hybrids and EVs    * THE IMPORTANCE OF PRICE          o Decision making when buying a new car                + The AFV industry needs to educate consumers about any government incentives          o Perceptions of HEVs versus conventional vehicles                + Consumers see HEVs as inferior to conventional vehicles          o Willingness to pay a premium for EVs and HVs, 2010–13                + A number of consumers are willing to pay a premium for EVs and HEVs          o Demographics of those consumers willing to pay a premium of 5% or more for HEVs    * GREEN MOTORING IN GERMANY – OUTLOOK          o HEV uptake – drivers and barriers          o Green attitudes and green motoring uptake    * RECOMMENDATIONS AND CONCLUSION          o Educate consumers          o Invest in EV infrastructure in key test cities          o Develop new business models to the purchase of HEVs          o Conclusion    * APPENDIX          o Definitions          o Methodology          o Ask the analyst          o Datamonitor consulting          o Disclaimer    * TABLES          o Table: Manufacturers of mass market HEVs          o Table: Manufacturers of fuel efficient conventional vehicles    * FIGURES          o Figure: Key environmental issues          o Figure: Green consumers' attitudes: climate change          o Figure: Green consumers' attitudes: the future availability of fossil fuels          o Figure: Green consumers' attitudes: willingness to buy an AFV          o Figure: AFV buyers: location          o Figure: AFV buyers: household income          o Figure: AFV buyers: age          o Figure: AFV buyers: gender          o Figure: AFV buyers: living arrangement          o Figure: AFV buyers: garden ownership          o Figure: AFV buyers: number of cars in the household          o Figure: AFV buyers: residence          o Figure: AFV buyers: driving behavior          o Figure: AFV buyers: average daily driving distance          o Figure: Decision criteria when buying a new car          o Figure: Consumers' perceptions: HEVs versus conventional vehicles          o Figure: How much more would you pay for an EV or an HEV?          o Figure: Consumers willing to pay premium of more than 5%: location          o Figure: Consumers willing to pay premium of more than 5%: household income          o Figure: Consumers willing to pay premium of more than 5%: age          o Figure: Consumers willing to pay premium of more than 5%: gender          o Figure: Consumers willing to pay premium of more than 5%: living arrangement          o Figure: Consumers willing to pay premium of more than 5%: garden ownership          o Figure: Consumers willing to pay premium of more than 5%: number of cars in the household          o Figure: Consumers willing to pay premium of more than 5%: residence          o Figure: Consumers willing to pay premium of more than 5%: driving behavior          o Figure: Consumers willing to pay premium of more than 5%: daily driving distance          o Figure: Reasons for buying an HEV          o Figure: Barriers to the uptake of HEVs          o Figure: Green attitudes and actual green motoring behaviors: consumers who would consider buying an AFV instead of a conventional vehicle          o Figure: Green attitudes and actual green motoring behaviors: consumers who believe that climate change is a key threat and that their everyday behavior contributes to climate change          o Figure: Potential AFV increase, 2011–13

 

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