Kalibrate acquires Intalytics to expand its global analytics portfolio

Intalytics is the third acquisition in the past 12 months following investments in eSite Analytics and Trade Area Systems (TAS).

Fuel pricing and market data providers Kalibrate has announced the acquisition of Intalytics, a leader in location-based predictive analytics.

The acquisition will bolster Kalibrate’s consulting and software capabilities in North America by adding Intalytics’ expertise in predictive analytics and location-based data, with global customers such as Tri Star Energy, United Pacific, and Preem Sweden.

It will also further grow Kalibrate’s offering in convenience, quick-service restaurants (QSR), and retail; and adds an expanded range of products and services into its existing fuel retail offering.

The acquisition is the third in 12 months for Kalibrate and the second under the leadership of Kalibrate’s CEO Oliver Shaw who joined the company in September 2019. The acquisition comes not long after the investment in eSite Analytics at the end of last year, and TAS in May 2020.

“COVID-19 has had a major impact on consumer behaviour and, as a result, omni-channel retail is in a period of massive upheaval. To navigate the ongoing changes, our customers need a more scientific approach to real estate and marketing decision making; and analytics that can uncover location insights will be an important part of any decision making process in retail. By combining Intalytics and TAS’ offerings with the range and quality of Kalibrate’s own solutions we can support our wealth of customers to make better, smarter decisions,” said Oliver Shaw, CEO at Kalibrate Group

Founded in 2007 by leading practitioners in the field of predictive analytics, Intalytics leverages cutting-edge modelling techniques, third-party datasets, and web-based analytical tools.