Sunoco upgrades retail experience with omni-channel focus

In partnership with Fiserv, the retailer will optimise transactions from initiation to settlement as well as connecting commerce across physical and digital channels.

Sunoco LP has upgraded its retail capabilities for customers to provide an omni-channel experience. In partnership with Fiserv, the brand will optimise its commerce model and unify consumer experiences at the convenience stores, independent dealers, and retail locations it serves across the country.

Leveraging the omnichannel commerce capabilities of its partner’s Carat tool, the fuel retailer will be able to connect purchasing experiences for customers in-store, in-app, at the pump, and even in-car. Through a single API integration, the update will simplify how the company connects third-party technology providers across channels and consumer devices, enabling new customer interactions that maximise loyalty and drive more commerce.

“Sunoco is staying at the forefront of innovation in our industry, enabling our customers with in-demand experiences, and providing our retail partners with the technology they need to run their business as efficiently as possible,” said Richard Hayes, Senior Director, Electronic Payments at Sunoco.

The retailer will be able to achieve efficiencies and build business resiliency by streamlining payment functions at more than 5,500 retail locations. This new upgrade will facilitate comprehensive chargeback management and dealer settlement across the network; enable multi-acquirer capabilities that allow Sunoco to route transactions through the acquirer of their choice; and leverage universal tokens to provide a consistent payment security model across channels.

Sunoco will also offer more choice to their customers via a new Pay-by-Bank payment method enabled through its app, allowing customers to pay directly from their linked bank account.