Avia launches rebranding campaign in Poland

The initiative pays tribute to the brand’s Swiss roots via its new slogan "Like a Swiss watch" alongside a weekly giveaway of Swatch watches for clients.

The Unimot Group has launched a rebranding campaign for the Avia service station network in Poland. "Like a Swiss watch" is the latest slogan promoting the initiative, paying tribute to the brand’s Swiss roots.

The aim of the campaign is to highlight the competitive offer of the fuel retailer, both in terms of fuel prices and the quality of products and services. The slogan refers to the values often associated with one of the flagship Swiss products - the watch - and therefore to the precision and accuracy attributed to the mechanisms coming out of the hands of Swiss watchmakers.

The Avia network in Poland emphasizes that an inherent feature of the services offered by the brand's stations is attention to every detail. The Eat&Go concept, which provides the station's customers with aromatic coffee, as well as a shopping area refined in terms of design and ergonomics, fits into this idea.

“The latest installment is based on the extremely popular associations with reliable Swiss watches, made of the best materials, elegant yet functional. Thus, the Avia brand offers its customers a convenient, comfortable, but also aesthetically refined Eat&Go shopping area, high quality fuel, a wide product range and numerous price promotions," said Robert Nowek, Managing Director of the Avia network in Poland and Ukraine.

The campaign launches alongside the competition "Time for Swiss prizes,” a weekly giveaway for customers to be able to win Swatch watches, with the grand prize being a trip to Switzerland.