Zips Car Wash expands collegiate partnerships

In addition to partnering with new schools, the brand and LEARFIELD Studios will launch season 2 of "Car Wash Convos" which is set to feature 22 new student-athletes.

Zips Car Wash has expanded its multi-year investment in collegiate athletics to 14 schools and 22 new student-athletes in the 2023-2024 academic year.

With the addition of ten athlete integrations this year, 22 episodes will air this season on social platforms like YouTube and Instagram featuring interviews with male and female student-athletes.

The news is part of its continued sponsorship agreement with LEARFIELD, the media and technology company powering college sports.

As part of the program, Zips is now sponsoring three new schools, including The University of Texas, Virginia Tech, and The University of Memphis. The brand, along with LEARFIELD Studios, will kick off season 2 of "Car Wash Convos" by featuring student athletes from six universities in 22 episodes to be released this academic year.

Its first season resulted in more than 4 million impressions and over 2 million video views. With interview hosts set to return this season, new student athletes will be featured.

"We saw incredible engagement by fans with both our brand and our local team members in our first year of the partnership and we look forward to expanding our reach this year with added benefits for our customers and fans," said Mark Youngworth, COO, Zips Car Wash.

Zips will continue to engage LEARFIELD to connect school IP with student-athletes in name, image, and likeness (NIL) in "Car Wash Convos".