Love's eyes 25 openings for 2024

Apart from updating close to 40 locations across the US, the travel center operator will focus on innovation, growth and talent for its 60th anniversary.

Love’s Travel Stops is celebrating its 60th anniversary by improving its network of locations, adding 20-25 new locations, updating 35-40 aging stores and completely rebuilding four stores.

The travel center operator seeks to make it easier for customers to fuel up and get the products and amenities they need on their journey. Seven new truck washes will also be added to the brand’s network, doubling its current truck washing facilities.

“Six decades ago, Tom Love opened our first service station in Watonga, Oklahoma, and almost immediately started selling household items to make stopping in more convenient for customers. Today, as the only major travel stop that is still family owned and operated, we continue with his innovative spirit by adding new products and improving the experience to give customers more reasons to stop in,” said Shane Wharton, President of Love’s.

This year, the company will bring RV hookups to 44 more locations, ending the year with 1,500 hookups at 98 locations. A total of 10 new full-service Speedco locations next to travel stops, 50 maintenance bays and approximately 60 emergency roadside vehicles will be added to the company's network.

Through awards from the Federal Highway Administration's National Electric Vehicle Infrastructure (NEVI) Formula Program, Trillium Energy Solutions plans to add to Love’s national electric vehicle (EV) fast-charging network by adding chargers to 29 locations this year.