Spar Netherlands and EG Group extend cooperation

The partnership involves the conversion of stores across both networks and sharing their menu offerings.

Spar Netherlands and EG Group will expand their collaboration in the Netherlands, which began in 2017 with the conversion and cooperation of stores.

Since the start of the collaboration, a total of 190 outlets have been converted and turnover growth has been achieved year-on-year in the Spar Express stores. The multi-year extension of the partnership marks a new phase in which both companies reconnect to further expand their partnership.

“We are pleased to have extended and agreed to expand our partnership. Together, we continue to strive to offer our customers the best shopping experience. This partnership will strengthen our position as king of convenience in this market,” said John van der Ent, CEO of Spar Netherlands.

The partnership will be expanded with various initiatives, including expanding part of The Tosti Club range to EG Group Go Fresh Bakery locations in the Netherlands. This will bring the total number of sales outlets for this range to over 150.

“This extension of our partnership is an important step in our strategic growth. We look forward to joining forces and serving our customers even better,” added Zuber Issa, co-CEO EG Group.

In addition, the implementation of Spar Media digital screens will improve customer experience through customer-oriented content on the screens in the shop.

By leveraging each other’s strengths and expertise, the partners strive to develop a future-proof proposition that adds value for customers.