7-Eleven celebrates 60 years of coffee

The retailer kicks off a year-long celebration of its milestone anniversary with a new activation, cup design and exclusive coffee blends.

7-Eleven is celebrating a milestone achievement of 60 years as the originator of fresh-brewed coffee in to-go cups.

In 1964, 7-Eleven began selling coffee by the cup, a move that revolutionized the brand and the entire coffee industry by introducing the concept of coffee to-go cups to customers nationwide.

Over the years, the chain has expanded its coffee offerings to meet the constant evolving consumer preferences and industry trends – like specialty coffee, most recently unveiling the brand's first flavored cold brews and self-service coffee stations.

"Since the introduction of our iconic to-go coffee cup six decades ago, 7-Eleven has provided customers with hot, fresh coffee around the clock," said Dennis Phelps, Senior Vice President of Merchandising (Vault & Proprietary Beverages) at 7-Eleven.

To kick things off, the retailer is bringing something extra special to the location where the brand sells the most coffee – Long Island, New York. From April 7 to April 11, Long Island coffee baristas who work at rival chains can visit any participating 7-Eleven to enjoy a free large coffee before their morning shift.

7-Eleven is inviting customers to join in on a year-long celebration of all things coffee – including a new creative campaign, a new cup design commemorating the 60th Anniversary and exclusive coffee blends.