Neiman crafts new retail website for Sunoco

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Posted / Last update: 31-05-2012
Sunoco launched a new, Neiman-made retail website, the latest effort in the iconic fuel brand's efforts to grow its retail and customer experiences

Neiman has been the Agency of Record for Sunoco since 2009, and increasing brand engagement through digital channels has been one of its primary assignments. Earlier this year, Neiman celebrated Sunoco's Official Racing Facebook page hitting 1,000,000 fans, making it the first fuel provider to reach such an important milestone in the social space.

"Our online strategy with Sunoco has been carefully crafted," said George Ward, Neiman VP of Innovation. "We aren't simply attracting fans to our social properties. We're constantly finding new ways to engage them in conversations that allow them to extend and share their passion for motorsports with a like-minded community. The re-launch of Sunoco's retail website is the latest example of Sunoco providing its customers added content and utility that will enhance their relationship with the brand."

In April of last year, Neiman also helped Sunoco claim 600+ APlus convenience stores on the location-based platform Foursquare. To date, the deals offered have achieved over a 90% unlock rate, driving consumers from the pump to the retail environment.

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